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CYBEX
2015-09-10 / Product News

CYBEX presents technical innovations in child safety and a brand new fashion collection at the world-leading juvenile fair in Cologne, Germany

(September 11, 2015, Hong Kong) Goodbaby International Holdings Limited (“Goodbaby International” or the “Company”, SEHK stock code: 1086, together with its subsidiaries, the “Group”) is an international, vertically-integrated durable juvenile products company headquartered in China, presents a lot of new whole range of up-dates for its award winning CYBEX product range and lifestyle concepts for urban parents at the juvenile industry fair Kind & Jugend (hall 11.3 / A30/B59) in Cologne, Germany.

2014, CYBEX has strengthened its product portfolio in the area of strollers. This year, CYBEX goes the next step and reinforces its technology leadership in child safety by introducing a full range of i-Size car seats. Furthermore, CYBEX extends its position as the fashion and lifestyle leading brand for parents, by launching a wonderful fashion collection for the first time and announcing a new spectacular cooperation with fashion design icon Jeremy Scott.

The CYBEX PRIAM Fashion Collection

Bright butterflies make themselves at home on the camouflage landscape, and contrast vividly with the dominant pattern of the stroller: a visual highlight, instead of a camouflaged object, in the urban jungle! The new PRIAM Fashion Collection 3-in-1 travel system combines innovative fashionable design with exceptional functionality at the highest level.

“The launch of the PRIAM in 2015 was a huge success for CYBEX. Inspired by the dazzling beauty of the natural world, the new Fashion Line combine’s luxurious camouflage fabric with butterfly embroidery. It will appeal to trend setters in the major cities from Tokyo to New York”, says Martin Pos Deputy Chief Executive Officer of Goodbaby International. “

The American designers Ray and Charles Eames created design classics that were distinctly modern by combining functionality and charm. The CYBEX PRIAM stroller from the CYBEX Platinum range is a homage to the innovative power of their life’s work, following the motto ‘Form follows family!’ The butterfly-camouflage fashion line will be available globally end of 2015.

The new CYBEX Sirona M i-Size

Goodbaby International is delighted to present the CYBEX Sirona M i-Size (Gr. 0+/ 1), the latest addition to the hugely successful collection of CYBEX rear-facing car seats. In the event of a collision, rear-facing car seats function like a protective shield to protect the sensitive neck and vertebra. Rear-facing transport for babies and toddlers is recommended by many doctors, consumer and health organizations such as Which?, the ADAC and the German independent consumer testing body Stiftung Warentest. The CYBEX Sirona M complies with the new ECE R-129 (i-Size) European requirements and regulations for car seats. The new regulation runs parallel with the current ECE R-44/04 standards and offers another great choice for parents.

The new, intelligent design of the CYBEX Sirona M i-Size means the child can be transported in a rear facing position from birth to 105cm (approximately 4 years) and even bigger kids have plenty of leg room to sit comfortably. The seat does not take up too much space and can be easily installed in smaller cars. Features such as the one hand reclining function provide extra convenience and make everyday use easier.

News Quote
For CYBEX the combination of unique design, unsurpassed safety, quality and intelligent functionality is very important. We welcome and support any new standards and legislations that will help to improve the safety of child restraint systems, such as the new i-Size regulation.Martin Poš

“For CYBEX the combination of unique design, unsurpassed safety, quality and intelligent functionality is very important. We welcome and support any new standards and legislations that will help to improve the safety of child restraint systems, such as the new i-Size regulation,” explains CYBEX founder Martin Pos.

About CYBEX

Founded in 2005 the German company CYBEX develops safe, innovative and lifestyle-led infant and children’s products. The world of CYBEX is characterized by the desire not to only think the seemingly unthinkable but also to do it. This finds expression in the CYBEX D.S.F. Innovation Principle, which aims to combine distinctive Design, superior Safety and quality with ingenious Functionality. CYBEX delivers car seats, baby carriers and strollers to more than 100 countries, employing over 300 talented associates worldwide. www.cybex-online.com

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