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Goodbaby International Holdings Limited Appoints Deputy Chief Executive Office
2014-12-15 / Corporate news

Goodbaby International Holdings Limited Appoints Deputy Chief Executive Officer

Goodbaby International is pleased to announce the appointment of Mr. Martin Pos, founder of world’s leading high-end child car seat brand CYBEX, as the Group’s new Deputy CEO. Aligned with brand oriented corporate strategy strengthen overall management strength.

Goodbaby is pleased to announce the appointment of Mr. Martin Pos, founder of world’s leading high-end child car seat brand CYBEX, as the Group’s new Deputy CEO. The move reinforces overall management strength, and is in line with the Group’s corporate strategy to upgrade Goodbaby International into a market-driven and brand-oriented one-stop vertically integrated enterprise.

As a globally renowned brand, CYBEX is recognized for its superior child safety features, cutting-edge design, comprehensive functionality and innovative technologies for products including car seats, strollers and baby carriers. Subsequent to the Group’s acquisition of CYBEX in early 2014, it appointed CYBEX’s founder Mr. Martin Pos as Executive Director in March 2014. He is an entrepreneur with over 20 years of industry experience including the development and management of premium lifestyle brands, most notably the global distribution, design and development of premium baby products. Since joining Goodbaby International, he is primarily responsible for the management of the Group’s portfolio of global brands, and has provided great value to the Group.

In his new role as Deputy Chief Executive Officer of Goodbaby International, he will continue to ride on his expertise in branding and marketing, and be directly responsible for the Group’s functions in group technical services, supply chain and manufacturing, brand portfolio management, global sales, as well as the human resources and information technology. He will also continue to promote the Group’s “three-pronged” strategy (blue chip, direct distribution and mergers and acquisitions). In addition, he will spearhead the consolidation of the three companies, Goodbaby, CYBEX and Evenflo to draw upon their advantageous resources and generate synergies.

Mr. Song Zhenghuan, Chairman and CEO of the Group, will retain his capacity and be responsible for the Group’s overall strategic direction and direct management of all blue-chip customers, with the support of existing senior management, including Executive Director Mr. Michael Qu, who heads the Americas’ market and is responsible for blue-chip customers globally.

Mr. Martin Pos commented, “I feel honored to receive this great level of trust and excited to take on this new role. I am confident to lead this important transition and our new global strategy. Through our excellent technical and manufacturing capabilities, combined with our strong portfolio of strategic brands gb, CYBEX, Evenflo and Urbini, and our national distribution in all key global markets, we will activate strong synergies across the board. This will consequently lead to growth in revenue and profitability in our global markets. Mr. Song’s well wishes will be particularly motivating as he has always been a great mentor and friend to me.”

Mr. Song commented, “I first met Martin in Germany when he just founded CYBEX, and I was immediately drawn to his charisma and the huge potential of the brand CYBEX. Martin and I have established a strong bond of trust and friendship since then and I see aspects of myself in Martin as a young entrepreneur with professionalism and drive. We share the same enthusiasm for the industry, and I am confident Martin will implement our shared vision to build a brand-new, one-stop vertically integrated enterprise with global presence and localized operations.”

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