Goodbaby’s gb Brand Gathers Momentum at the Trade Fair in Cologne, Germany World-class Brand Image Impressed Global Industry Players
After 180 days of seamless cooperation between Goodbaby’s staff across China, Germany, U.S., Japan and the Netherlands, the gb and Cybex brands joined hands at the international juvenile goods Trade Fair in Cologne, Germany held on 11-14 September. The Group’s exhibition impressed global industry players with its product innovation and brand image, and were praised by global high-end retailers alike. U.K.’s juvenile retailing giant mothercare and U.S.’s largest juvenile goods chain BRU expressed Goodbaby’s strength offers great value and support, and that they will quickly step up their scope of cooperation to take advantage of the opportunities.
This is the first time Goodbaby is participating in the Cologne trade fair as a brand operator. The 150 sq.m. exhibit featured bold and meticulous designs with an artistic flair. In contrast to Goodbaby’s exhibits in Hong Kong and Shanghai, where complete product lines and series were showcased, Goodbaby selectively showcased just over 10 models of newly designed strollers, car safety seats and chidlren’s e-cars. These carefully chosen concept products, however, epitomized Goodbaby’s world-leading design innovation, fashion sense and sophisticated craftsmanship. Goodbaby also successfully showcased its transformation to a brand operator to the international business community with the support of its products and image. It is said that the Cologne trade fair never lacks products, but lack brands and buzz, which Goodbaby fulfilled this year.
In fact, efficient allocation of resources from globalization unleashes Goobaby’s potential. Goodbaby has been persistently promoting globalization as its strategic plan. However, globalization is not merely merging companies together, it is to efficiently integrate global resources and create a one-stop industry chain with marketing, research and production. As a globalized company, Goodbaby fully demonstrated its outstanding ability in global resources integration and harnessing the industry trend at this year’s trade fair in Cologne, Germany.
“‘The journey of a thousand miles begins with a single step’, Goodbaby has already been established for 25 years, while Cybex has been established for 9 years. Every historical phase has significant milestones, and this successful Trade Fair in Cologne would be one of them,” Mr. Song Zhenghuan, Chairman and CEO of the Group said at the celebration dinner of Trade Fair in Cologne.
Building on the foundation of globalization, Goodbaby is about to launch its O2O strategic project. Goodbaby’s unparalleled products, reputation, “internet thinking” and attentive services retain our clients and turn them into fans of the Goodbaby brand.