Spectacular Global Launch of the new GB Platinum and GB Gold Brands at the largest juvenile fair in Europe
Goodbaby International Holdings Limited is an international, vertically-integrated durable juvenile products company headquartered in China, introduces the new brands GB Platinum and GB Gold along with an exciting product series at the juvenile industry fair, Kind & Jugend (hall 11.3 / D20/E39) in Cologne, Germany, today.
Leveraging the Global Power of Goodbaby International
Goodbaby International has created two new strategic Brands “GB Platinum” and “GB Gold” to be even more competitive in Europe and the Americas and to further strengthen the leadership position in its most important single market – China. This is enabled by the Group and its great resources in technologies, branding and design. Goodbaby International invites you on a special journey into the future with – FUTURE PERFECT – as a clear commitment to our ‘never-look-back’ culture!
The New “GB Platinum” Brand
What happens when the most experienced and creative minds from the Western and Asian cultures are unified in a single project? The new GB Platinum answers these questions within the framework of developing this unique intercultural brand from CYBEX founder Mr. Martin Pos and his friend and mentor, the founder of Goodbaby International, Mr. Song Zhenghuan. “Design is an expression of our personality and culture. We articulate our style through the products and stories behind the brand. The perfect symbiosis of fashion and modern industrial design is the unique signature of our new design language”, explains Mr. Martin Pos, Deputy Chief Executive Officer of Goodbaby International.
The GB Platinum Maris Stroller
The GB Platinum Maris stroller is designed for the metropolis. It is the ultimate fusion of functions, industrial design and Haute Couture. Flowing lines and light-catching accents combined with smart fabrics creating a stroller to master the cities of the world. The GB Idan (Gr. 0+) infant car seat is added to create a 3-in-1 travel system that sets new standards. The GB Idan follows the distinctive design DNA of the GB Maris. Both will be available globally in early 2016.
The New GB Gold Brand
The new GB Gold Brand is launching a series of strollers and infant car seats which are created with intuitive features and an avant-garde appearance, to meet the demands of the future. Developed with a clear design language and DNA and engineered to include the most advanced safety technology, the GB Gold series exhibits tomorrow’s products for the urban families nowadays. The most notable product is the POCKIT, a compact buggy that can be folded in a handbag shaped package within seconds. The GUINNESS WORLD RECORDS™ has recognized the GB POCKIT as the world’s ‘smallest commercially available folded pram’.