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2016-01-18 / Corporate news

Martin Pos Succeeds Song Zhenghuan as CEO 
While Mr. Song Remains as Chairman of the Board

Further Enhancing Corporate Strategy
of Focusing on Global Market

Goodbaby International Holdings Limited, an international durable juvenile products company headquartered in China, announces that Mr. Martin Pos, Executive Director and Deputy Chief Executive Officer of the Company, will succeed Mr. Song Zhenghuan as Chief Executive Officer with effect from 15 January 2016. Mr. Song will remain as Chairman and Executive Director of the Board after his resignation as CEO.

The appointment of Mr. Pos, the founder of the premium technical lifestyle and child car seat brand, Cybex, has been Executive Director of the Company since March 2014 and Deputy Chief Executive Officer of the Company since December 2014, will reinforce the Group’s evolution into a one-stop vertical integrated brand-driven business.

Mr. Pos will lead the experienced management team of the Group, further developing business of the group globally through the Group’s strategic brands, namely gb, Cybex and Evenflo on the one hand, whilst maintaining close relationships with the Group’s existing Blue Chip customers on the other. In his new role as the Chief Executive Officer of the Company, Mr. Pos will lead all the Group’s business units and functions across each continent, comprising of technical services, supply chain and manufacturing, brand portfolio management, international distribution, national distribution and the Group’s central services, focusing on the continued smooth integration of the global businesses and bringing further synergies across the Group. The Board believes that with Mr. Pos’ exceptional skills in brand building and international business development, the Group will continue to make significant advancement in all markets around the world.

Mr. Song Zhenghuan, Chairman of Goodbaby International said, “Over the last two years I have worked closely with Martin developing the new global strategy for Goodbaby International Holdings, and we have a strong bond of trust and friendship. I am confident that as Chief Executive Officer he will deliver higher levels of performance on the global market as he develops and executes the exciting plans that we have developed together, and I wish him every success in his new role.”

Mr. Pos, Chief Executive Officer of Goodbaby International said, “I feel honored to receive this great level of trust from the Board and Mr. Song to succeed him as CEO. I will put all my efforts into continuing the work he started in establishing Goodbaby International Holdings as the leading brand-driven company in the juvenile business worldwide.”

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