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Re-launch of Goodbaby International Global Website - Full
2015-06-10 / Corporate news

Re-launch of Goodbaby International Global Website

Goodbaby International has recently re-launched its website, along with a new logo, demonstrating its ambition and strong global positioning. The website boasts a modern, iconic design and is visualizing the transformation of Goodbaby International from an innovator and manufacturer to a marketer and visionary Brand creator. This is supported by a new logo design used in all corporate communication from now on.

The trilingual website offers essential information on the five business silos: Group Technical Services, Group Supply Chain, Group Brands & Product Design, Group International Distribution and Group Strategies & Services including human resources. The website’s user-friendly layout provides insights to all aspects of the strong Research and Development experience, with easy leads to the individual Brand websites. A great new addition is the global career section listing offers from the three regions, the Americas, EMEA and APAC, where the Group has a presence.

Enter the world of Goodbaby International and visit

“In 2014, we upgraded the Group’s business to a one-stop, vertically integrated business model. Our strengths lie in Brand building, Research & Development, manufacturing and an integrated supply chain which facilitates our future growth. After the successful merger and acquisition of two of the world’s leading juvenile Brands, Cybex a desirable and authentic lifestyle and safety Brand for parents, based in Germany, and Evenflo, a household name in the USA, it was the right time to alter the Groups appearance, visualising the new atmosphere of passion and determination,” said Mr. Song Zhenghuan, Goodbaby International’s Chairman and CEO. “We have become a genuine global Brand innovator with substantial expertise in design and safety, and most importantly our customers trust in us.

“We are a visionary global team, all working towards a single unified goal: to become the world’s leading durable juvenile products company”, said Martin Pos, Deputy Chief Executive Officer of Goodbaby International. “I am someone who is passionate about design and aesthetic. I believe the success of a product is achieved though desirable design paired with authentic lifestyle and outstanding safety. With the new logo and new look for Goodbaby International, as well as the re-launch of the global website, we have set the bar high for new standards in our organisation and will continue this journey to bring strong Brands to the market.”

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