Cybex MIOS Stroller Won “Best of the Best” Red Dot Design Award 2017
We are pleased to announce that the Group’s brand new urban stroller MIOS by its strategic brand CYBEX has been awarded Red Dot Award for Product Design 2017 for its innovation, agility and pioneering design.
Following the motto of designers Charles and Ray Eames “Design should not only have functionality, it must also be fun”, CYBEX set on the journey of redefining urban mobility by introducing MIOS, the new travel system for fashion-conscious parents. The Red Dot jury awarded MIOS the title “Red Dot: Best of the Best” for top design quality and ground-breaking design shortly after CYBEX launched the product during Japan’s Fashion Week in February.
An independent international jury of experts individually assessed submissions from 54 countries and once again, CYBEX succeeded in winning one of their most prestigious design awards. The MIOS, the younger brother of the widely recognized PRIAM, was designed following the same principles closely focusing on the needs of truly urban parenting.