Brands by Goodbaby International

Goodbaby International’s brand portfolio includes many renowned brands, locally and internationally. Furthermore we have established long-term strategic partnerships with other key international juvenile product brands.

Goodbaby-owned Brands

We engage in the research and development, manufacturing, marketing, sales and distribution of juvenile products to over 100 countries.



creates award-winning products for parents that combine design, safety and functionality. Founded in Germany in 2005, it is one of the fastest growing brands in the global juvenile industry.


stands for products that combine forward-thinking design, outstanding safety and functionality.


is a household name in the USA with 100 years of history. Their products can be found in millions of homes across North America.


"Rollplay" delivers high-quality toys for kids that enable them to experience the thrill of driving.
With 20 years of experience Rollplay is dedicated to creating the most innovative ride-on toys, that safely deliver the excitement of riding on wheels.

"CBX" is a high-tech brand, where functional design is equipped with smart features for a modern line of essential baby gear that suit your life and fit your budget.

"ExerSaucer" is a safe and stimulating toy that supports children during their key learning and development phase through play.

"Urbini" is a popular brand in North America with good value for money.

“hd” is a well-known durable baby products brand trusted by Chinese parents. hd covers categories of strollers, cribs, bicycles, electric toy cars and tricycles. It commits to providing value-for-money quality products for parents.