Honored as "2025 Forbes China Industry Development ESG Benchmark", Goodbaby Group’s Sustainability Efforts Earned Further Recognition

China's economy continues to blossom with innovation, and industries are sailing towards new productivity through AI technology and new energy revolution. According to the organizers, the 100 industry pioneers selected are at the helm of the revolution - they are breaking through the tradition, building a business ecosystem with cross-border integration, and setting up a model benchmark for Chinese innovation in key areas such as new energy, AI technology, biomedicine, and consumption. Selected as one of the 100 industry pioneers, Goodbaby Group fully leverages its full value chain advantages as a world-leading parenting products company, and integrates them with sustainability, striving to build a sustainable global parenting ecosystem and create positive impact on the environment and society.

In the Environmental domain, Goodbaby Group promotes the development of "Sustainable Products," "Sustainable Operations," and "Sustainable Supply Chain," working closely with stakeholders across the value chain to reduce environmental impact. At the product level, Goodbaby is committed to minimizing environmental impact throughout R&D and manufacturing processes, ensuring functionality, safety, and eco-friendliness through a stringent quality control system. By improving energy efficiency and adopting renewable energy, the Group advances low-carbon operations. Goodbaby has installed rooftop photovoltaic systems in its Chinese production base, which generate over 8 million kWh of renewable energy annually. In value chain management, the company collaborates with partners to address environmental challenges like climate change and build a " Sustainable Supply Chain."

In the Social domain, Goodbaby is dedicated to creating value for consumers, stakeholders, and society. The group prioritizes consumer needs, developing high-quality products through innovation and technological advancement. Employee safety and well-being remain top priorities, with a strong focus on labor rights, employee development and growth. By fostering a responsible supply chain, the Group extends care to upstream and downstream partners. Its brands actively engage in community initiatives, partnering with stakeholders to promote child safety and contribute to community development.

Governance serves as a critical foundation for sustainability. Goodbaby upholds an efficient and transparent governance structure to ensure ESG practices are executed effectively within a compliant framework. A robust governance system enables steady progress toward sustainable development.

Moving forward, Goodbaby will continue to drive ESG efforts, enhancing core competitiveness while providing safe, high-quality, innovative, and sustainable products and services to millions of families worldwide and taking on more social commitment and responsibilities. The company remains steadfast in realizing its vision of “To become an outstanding enterprise with global and future ready competitiveness”.