Goodbaby
A world leading parenting products company
Goodbaby
A world leading parenting products company
Goodbaby International Holdings Ltd. is a world leading juvenile products brand company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparel and home textile products, feeding, nursing and personal care products, cribs, ride-on and other children products. Goodbaby International serves families around the world with Germany, the US and China as its mother markets.
Goodbaby International at a glance
5,800 +
Employees worldwide
13,000 +
Patents granted
200 +
Self-managed retail outlets
600 +
R&D Talents
40 +
Sales offices
80 +
World class design awards
7
Plants
8
Brands
8
R&D and design centers worldwide
600 +
Product testing awards
The world of Goodbaby
We commit to providing excellent products and services to consumers and customers through our industry leading, worldwide network and facilities.
Goodbaby International
Goodbaby International Holdings Ltd. is a world leading juvenile products brand company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparel and home textile products, feeding, nursing and personal care products, cribs, ride-on and other children products. Goodbaby International serves families around the world with Germany, the US and China as its mother markets.
With over 5,800+ employees worldwide, Goodbaby International owns 8 Research & Development and Design Centers globally, located in America, Europe and China and manages sales, marketing and distribution offices in 11 countries.
Strategy
Goodbaby International is building a world leading ‘global eco-system’ providing parenting products and services to families around the world. We have been consolidating our businesses in North America, Europe and Asia to grow beyond our core capabilities. Already well known for our innovation, reliable quality, one-stop manufacturing capabilities, superior research and development capacity and operation of omni-channel distribution, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.
At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.
What we do
Goodbaby International’s Brand portfolio contains strategic brands ‘CYBEX’, ‘gb’, ‘Evenflo’ and other tactical brands. Our strategic brands have localised operations and a strong global and regional presence, which we continue to expand further.
Goodbaby-owned Brands
We engage in the research and development, manufacturing, marketing, sales and distribution of juvenile products to over 110 countries.
STRATEGIC BRANDS
CYBEX
creates award-winning products for parents that combine design, safety and functionality. Founded in Germany in 2005, it is one of the fastest growing brands in the global juvenile industry.
gb
stands for products that combine forward-thinking design, outstanding safety and functionality.
Evenflo
is a household name in the USA with 100 years of history. Their products can be found in millions of homes across North America.
TACTICAL BRANDS
"Rollplay" delivers high-quality toys for kids that enable them to experience the thrill of driving.
With over 20 years of experience, Rollplay is dedicated to creating the most innovative ride-on toys, that safely deliver the excitement of riding on wheels.
"CBX" features functional design equipped with smart features for a modern line of essential baby gear that suit your life and fit your budget.
"ExerSaucer" is a safe and stimulating toy that supports children during their key learning and development phase through play.
"Urbini" is a brand in North America with good value for money.
“hd” is a durable baby products brand trusted by Chinese parents. hd covers categories of strollers, cribs and ride-on toys. It commits to providing value-for-money quality products for parents.
