Goodbaby
A world leading parenting products company
Goodbaby
A world leading parenting products company
Goodbaby International Holdings Ltd. is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparel and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world with Germany, the US and China as its mother markets.
Goodbaby International at a glance
7,000 +
Employees worldwide
12,000 +
Patents granted
400 +
Self-managed retail outlets
600 +
R&D Talents
40 +
Sales offices
50 +
World class design awards
9
Plants
8
Brands
8
R&D centers worldwide
250 +
Product testing awards
The world of Goodbaby
We commit to providing excellent products and services to consumers and our customers through our industry leading, worldwide network and facilities.
Goodbaby International
Goodbaby International Holdings Ltd. is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparel and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world with Germany, the US and China as its mother markets.
With over 7,000+ employees worldwide, Goodbaby International owns 8 Research & Development Centers globally, located in America, Europe and China and manages sales, marketing and distribution offices in 11 countries.
Strategy
Goodbaby International is building a world leading ‘global eco-system’ providing parenting products and services to families around the world. We have been consolidating our businesses in North & South America, Europe and Asia to grow beyond our core capabilities. Already well known for our innovation, reliable quality, one-stop manufacturing capabilities, superior research and development capacity and operation of omni sales channel, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.
At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.
What we do
Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb’, ‘Evenflo’, ‘ExerSaucer’, ‘RollPlay’, ‘CBX’, ‘Urbini’, and ‘HD’. All of these Brands have localised operations and a strong global presence, which we continue to expand further.
Goodbaby-owned Brands
We engage in the research and development, manufacturing, marketing, sales and distribution of juvenile products to over 100 countries.
STRATEGIC BRANDS
CYBEX
creates award-winning products for parents that combine design, safety and functionality. Founded in Germany in 2005, it is one of the fastest growing brands in the global juvenile industry.
gb
stands for products that combine forward-thinking design, outstanding safety and functionality.
Evenflo
is a household name in the USA with 100 years of history. Their products can be found in millions of homes across North America.
TACTICAL BRANDS
"Rollplay" delivers high-quality toys for kids that enable them to experience the thrill of driving.
With 20 years of experience Rollplay is dedicated to creating the most innovative ride-on toys, that safely deliver the excitement of riding on wheels.
"CBX" is a high-tech brand, where functional design is equipped with smart features for a modern line of essential baby gear that suit your life and fit your budget.
"ExerSaucer" is a safe and stimulating toy that supports children during their key learning and development phase through play.
"Urbini" is a popular brand in North America with good value for money.
“hd” is a well-known durable baby products brand trusted by Chinese parents. hd covers categories of strollers, cribs, bicycles, electric toy cars and tricycles. It commits to providing value-for-money quality products for parents.
