CYBEX NEW PLATINUM LINE THE NEW LUXURY OF TRAVEL

Reimagined for a new era of travel, the collection brings updated design language to the iconic PRIAM, e-PRIAM, MIOS, and COŸA strollers, alongside the debut of the innovative FOLD LUX CARRY COT. The result is a seamless fusion of intuitive functionality, elevated comfort, and timeless style. Where performance meets considered design.

Crafted with uncompromising attention to detail and excellence, the new Platinum line captures the spirit of contemporary parenthood. Heritage and innovation move in sync, expressed through meticulously curated finishes, refined silhouettes, and a sophisticated soft-goods refresh that elevates every touchpoint. This is design with intention — understated, confident, and built to last.

Freedom of choice sits at the core of the collection. With a wide range of configurations and newly introduced colorways, the Platinum line empowers families to shape a look that feels personal and expressive. A subtle statement of individuality, rooted in confidence and modern aesthetics.

At its heart, the Platinum line pays tribute to the enduring design philosophy of Ray and Charles Eames. Their belief that “the details are not the details, they make the design” resonates throughout the collection. Inspired by the Eames’ legacy of ingenious simplicity, functionality, and beauty, CYBEX translates these principles into contemporary strollers created to excel in every detail, and where form and function exist in perfect balance.

Martin Pos, founder of CYBEX:
“Design has always been about more than aesthetics for us. It’s about creating products that seamlessly integrate into people’s lives — intelligently engineered, emotionally resonant, and uncompromising in quality. With the new Platinum line, we wanted to honor iconic design principles while pushing forward, redefining what modern mobility can look and feel like.”

FOLD LUX CARRY COT

A new, innovative product of intelligent design, the FOLD LUX CARRY COT introduces a new standard of comfort and functionality across the entire Platinum portfolio, seamlessly compatible with the PRIAM, e-PRIAM, MIOS, and COŸA frames. Created to move with modern life, its innovative system allows the cot to fold to half its size while still attached to the frame — one fluid, intuitive motion.

Unfolded, it reveals the unmistakable Platinum signature: refined aesthetics, premium materials, and uncompromising comfort. Just elevated design, made practical.

Folded, it becomes ultra-compact, designed to slip effortlessly into car trunks and airplane overhead compartments when detached to its frame.

PRIAM - THE DESIGN ICON ON WHEELS

PRIAM is where excellent design meets intuitive functionality — a stroller that redefines what premium mobility looks like. Sculptural in form, effortless in movement, it blends exquisite detailing with timeless style to create a true design icon. It’s a statement of modern lifestyle, setting new standards for quality, maneuverability, and comfort.

The same design language evolves in the e-PRIAM, the world’s only smart electric stroller with its own App. Powered by CYBEX technology, e-PRIAM introduces motorized intelligence into everyday movement: uphill and downhill support through integrated handlebar sensors, adaptive assistance on uneven terrain, and a signature hands-free rocking function that gently moves back and forth to soothe the child — anywhere, anytime.

Both PRIAM and e-PRIAM are available in a refined palette of modern colorways and are fully Travel System ready. Pair the frame with the Fold Lux Carry Cot, any CYBEX infant car seat, or the Seat Unit for seamless mobility at every stage. Signature features include all- wheel suspension, extendable XXL UPF50+ sun canopy, one-hand folding, full recline functionality, and the iconic one-pull harness system — engineering elegance into every detail.

MIOS – THE URBAN COMPANION

Designed for the rhythm of the city, MIOS is urban mobility distilled into its purest form. Compact, lightweight, and effortlessly agile, it moves through narrow sidewalks, crowded cafés, and busy stations with natural ease.

Minimal in silhouette yet generous in comfort, MIOS is built for parents who live life in motion. Premium finishes meet everyday functionality, creating a pram that feels as refined as it is practical. Travel System ready and intuitively designed, it delivers a seamless experience from doorstep to destination, easily switching from the Fold Lux Carry Cot, to the infant car seat or the seat unit.

COŸA – THE SMALL WONDER

COŸA redefines ultra-compact design for travelers and life in motion. A travel icon with full-size comfort, it’s the Platinum line’s most fluid expression of freedom and movement. Travel system ready, COŸA seamlessly transitions between the Fold Lux Carry Cot, infant car seat, and seat unit — adapting instantly to every journey.

Its beauty lies in its simplicity: flawless minimalism paired with maximum functionality. Designed for parents who travel between cities, airports, taxis, and sidewalks without slowing down, COŸA delivers dynamic elegance in motion.

This is CYBEX’s first ultra-compact Platinum pram and buggy, created for parents to enjoy the beauty of each journey.

For more information visit: www.cybex-online.com.

ABOUT CYBEX
Founded by Martin Pos in 2005, CYBEX develops a diverse range of products, including car seats, strollers, interiors, baby carriers and accessories, aimed at providing modern families with safer and more comfortable solutions for their lifestyle. All products created by the German company fully adhere to the CYBEX D.S.F. Innovation Principle, representing a unique combination of distinctive design, highest safety standards, and smart functionality—fundamentals for everyday life “For All Tomorrow’s People.”