‘Cradle to Cradle’ is the antithesis of the traditional western trajectory of ‘Cradle to Grave’. In many ways ‘Cradle to Grave’ means failure in recycling, which eventually leads to the exhaustion of resources.
‘C2C’ means making use of safe recycling and reusable materials at the very beginning of product design, and continuing to use renewable resources in production to combine creative elements of humans and of nature. In the long run, instead of sacrificing environmental protection for economic growth, we can truly realise a synched development of economy, society, and environmental protection.
At Goodbaby International we believe that only companies with the courage to promote social responsibility and contribute to the development of human civilisation can call themselves sustainable. Only a Brand with this kind of integrity can be a world Brand.
Goodbaby International is the first company in the industry in China to follow this concept of environmental protection to ensure a better world for the future generations. To achieve ‘C2C’, we need long-term devotion and effort. We have created a ten year plan and have already begun implementing it.