The driving forces behind Goodbaby International.
A wide range of influential global Brands.
- A leading global position in car seats and strollers.
- The “One dragon” business model, meaning a vertically integrated business, in which Goodbaby International owns supply chain, Brand and distribution.
- Global direct distribution network in Americas, Europe, Middle East and Asia especially in North America, Europe and China which are the three most important and largest markets in the world.
- First-mover advantage through consolidation across continents.
- An ambitious, dedicated and skilled management team.
- An International and multi-cultured team working together across multiple continents.
- Sensible and efficient use of global resources.
- Being trustful and respectable in the communities we are part of.
- Growth opportunities in global markets.
- As a result of our ‘One-Dragon-Strategy’ we are well-positioned to succeed. We are further improving our efficiency, and span across functions and regions. We are in the process of integrating three successful companies into one. This will create a powerful competitive position.
1. Growth in China
China is the worlds’ biggest, continually increasing consumer market, due to the fast-growing demand of customers. Goodbaby International, through the ‘gb好孩子’ Brand, has a leading position in the Chinese market. We will utilise our global resources including our Brand portfolio, at every opportunity. We aim to reach a leading position in the fast growing child car seat market.
2. Chosen Partner in North America
With long standing industry partnerships and the potential of the newly acquired well-established and trusted Brand portfolio in ‘Evenflo’, we have a strong position. By adding strong newcomer Brands, ‘Urbini’, ‘Cybex’ and ‘gb’, we have the right Brand portfolio to compete, and expand further based on the substantial market size and demands of consumers.
3. Access in Europe
We have by far one of the biggest direct distribution to retail customer organisations in the industry. Building on this network and expanding the direct sales channels further, we can accelerate our growth strategy in Europe. We will ensure to take every opportunity of the enormous market size and mature customer base, to further expand our business. In addition, we will magnify our portfolio offerings with the Brands ‘gb’ and ‘Evenflo’ in this important region.
4. And there is more
For other emerging markets, we will enter as a well-established Brand-driven company utilizing our Group synergies and our international Brand portfolio.
Goodbaby International Key Factors.
‘CYBEX’ is one of the most desirable authentic lifestyle and safety Brands for parents founded in Germany in 2004. In recent years, it has been one of the fastest growing Brands in the global juvenile industry.
‘gb好孩子’ is one of the leading Brands in China and provides a wide range of modern, high-tech products for parents.
‘Evenflo’ is a household name in the USA with nearly 100 years of history. Their products can be found in millions of homes across North America.
‘ExerSaucer’ is a safe and stimulating juvenile Brand that supports children during their key learning and development phase through play.
‘RollPlay’ produces some of the most realistic electronic toy vehicles for children.
‘CBX’ by ‘CYBEX’ provides award winning safety essentials and strollers without the price tag.
‘Urbini’ is a rapidly growing Brand in North America exclusively available at Walmart.
‘Geoby’ occupy significant and substantial market shares throughout Russia and Asia.
‘Happy Dino小龙哈彼’ is a well-known juvenile Brand in China. Its products are great value for money.
Market Coverage: We are close to our customer throughout the world.
- Our Brands sell in over 90 countries and regions.
- Global subsidiaries with sales, marketing and distribution offices in North & South America, Europe, Middle East and Asia.
Research & Development: Our business is driven by ideas.
- We have a team of over 450+ Research & Development experts in North & South America, Europe and China.
- We launch close to 500 new products on average each year and applied for 6,600+ patents. We received 12 Red Dot Design Awards, 1 IF Design Award and 1 China Excellent Industrial Design (CEID) Awards in total.
Testing and Compliance: We set the standards.
- To ensure the highest level on quality and safety for our products, we run our own testing laboratories across China and the USA.
- Our laboratories are accredited by independent agencies such as SGS and TUV as a cooperative lab and we are authorised by Consumer Product Safety Committee USA (CPSC).
- As a multinational company we apply values and standards of conduct that provide stability and guidance in complex day-to-day business operations.
Production Facilities: World class manufacturing.
- We own industry leading mass-production plants in China and North & South America to manufacture strollers, car seats and all other juvenile durables products.
- We own 11 plants in China, which make us one of the world’s biggest stroller manufacturers.
- We own 2 plants in North & South America. Our Piqua plant is one of the biggest for car safety seats in the USA. Our Tijuana plant is one of the biggest manufacturers for children’s safety gates in Mexico.
We have an environmental roadmap. Goodbaby International is the first company in the industry in China to follow the ‘Cradle to Cradle’ concept of environmental protection to ensure a better environment for the future generations.
We have a worldwide team of 13,000 people.