The “Oscar” award in Chinese Mother-Infant-Child industry has been announced, Goodbaby picked up 5 awards, becoming the biggest winner.
On 5th Nov, the 2015 CBME AWARDS, launched by CBME association, was held in Wuzhen. More than 400 industry leaders joined this festival, witnessed the awards announcement.
Goodbaby with its strong brand awareness, market influence and excellent consumer reputation, picked up 5 Awards, which is absolutely the biggest winner in 2015 CBME AWARDS.
Song Zhenghuan, the founder and the board chairman of Goodbaby Group, was awarded the “Lifetime Achievement Award”, representing the gratitude to his outstanding contributions in Chinese Mother-Infant-Child industry
Lifetime Achievement Award
Goodbaby brand, with its attributes of “security”, “comfort”, “environmental protection” and “fashion”, is deeply loved by Chinese families and successively gains the award:
Top Brand Awards Baby Travel Gears
Top Brand Awards Baby Bedding and Furniture
Consumer Choice Awards Baby Travel Gear
Venus stroller, with its high fashion and humanized structural design, was standing out in numerous competing stroller products, succeeded in winning—–
Innovative Products Awards Best Baby Travel Gear
Currently, Chinese economy is entering into a new common status, which has been in the process of transferring from investment-driven growth to consumption-led growth. The Mother-Infant-Child industry needs to return to the essence, to explore consumption driving factors and to improve product competitiveness. In 2015, CBME AWARDS firstly set up the “Consumer Choice Awards” in order to encourage juvenile enterprises to focus on users, to understand consumers’ needs. Meanwhile, “Innovative Products Awards”, which attracts most attention, is selected and evaluated by the third party agency. It has driven the industry improve product competitiveness. Given in such a large scale and high level assessment, it means significant for Goodbaby to win 5 awards.