Mr. Pos is the founder of the Group's strategic brand CYBEX. As the executive Chairman of CYBEX, he is responsible for leading the brand's strategy implementation and overall management, all the brand's business units and functions across each continent, comprising technical services, supply chain and manufacturing, brand portfolio management, international distribution, national distribution and the brand’s central services, reporting directly to the Board. He is an entrepreneur with over 21 years of industry experience including the development and management of premium lifestyle brands, most notably the global distribution, design and development of premium baby products. Following the merger of CYBEX in early 2014, Mr. Pos was appointed as the executive director of the Company in March 2014 primarily responsible for the management of portfolio of global brands for the Company. In December 2014, Mr. Pos was appointed as the deputy chief executive officer. During the period from January 2016 to 21 March 2023, Mr. Pos acted as the CEO of the Company.