born in 1970, is the Executive Director and Chief Executive Officer of the Company
responsible for the Group’s strategy implementation and overall management, leading all the Group’s business units and functions across each continent, comprising of technical services, supply chain and manufacturing, brand portfolio management, international distribution, national distribution and the Group’s central services. Mr. Pos is the founder of the world’s leading high-end child car seat brand Cybex. He is an entrepreneur with over 21 years of industry experience including the development and management of premium lifestyle brands, most notably the global distribution, design and development of premium baby products. Following the merger of Cybex in early 2014, Mr. Pos was appointed as the executive director of the Company in March 2014 primarily responsible for the management of portfolio of global brands for our company. In December 2014, Mr. Pos was appointed as the deputy chief executive officer. In January 2016, Mr. Pos succeeded Mr. Song as the chief executive officer of the Company.
Goodbaby International Holdings Limited