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Goodbaby

A world leader in juvenile products

GB - Company Overview

Goodbaby International Holdings Ltd. is one of the world’s leading global durable juvenile products companies. The Group designs, researches and develops, manufactures, markets and sells strollers, children’s car safety seats, cribs, bicycles and tricycles and other durable juvenile products. Goodbaby International markets its products in the Americas, Europe and Asia, etc.

Goodbaby International at a glance

11.000+ employees worldwide
11.000+ employees worldwide
100.000.000+ strollers produced since 1989
100.000.000+ strollers produced since 1989
7 R&D centers worldwide
7 R&D centers worldwide
450+ R&D talents employed
450+ R&D talents employed

The world of Goodbaby

We service our international customers through a network of regional offices. Our commitment to excellence in Research and Development is demonstrated through industry-leading design centres and production facilities.

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Click on the marks to see more Corporate Offices Factories R&D/Design Offices Sales Offices
Sales Office
Lille / France
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Sales Office
Bayreuth / Germany
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Sales Office
Birmingham / UK
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Sales Office
Silkeborg / Denmark
email
Sales Office
Łódź / Poland
email
Sales Office
Vicenza / Italy
email
Sales Office
Barcelona / Spain
email
Sales Office
Dayton / USA
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Sales Office
Kunshan / China
email
Sales Office
Boston / USA
Sales Office
Betonville / USA
email
Sales Office
Toronto / Canada
email
R&D/Design Office
Kunshan / China
R&D/Design Office
Tokyo / Japan
R&D/Design Office
Bayreuth / Germany
R&D/Design Office
Vienna / Austria
R&D/Design Office
Boston / USA
R&D/Design Office
Dayton / USA
R&D/Design Office
Prague / Czech Republic
Factory
Tijuana / Mexico
Factory
Dayton / USA
7x
Factory
Kunshan / China
Factory
Ningbo / China
Factory
Pingxiang / China
APAC
Corporate Office
Kunshan / China
EMEA
Corporate Office
Bayreuth / Germany
Americas
Corporate Office
Boston / USA
Americas
Corporate Office
Dayton / USA
EMEA
Corporate Office
Prague / Czech Republic
APAC
Corporate Office
Hongkong / China
Goodbaby Worldmap

Goodbaby International

Goodbaby International is one of the world’s leading global durable juvenile products companies, headquartered in China. We adopt a vertically integrated business model. The Group’s core capabilities lie in Research & Development, design and quality manufacturing, branding, marketing and sales of juvenile products, such as strollers, children’s car safety seats, juvenile household products (e.g. cribs, safety gates, high chairs and infant seats), as well as juvenile toy vehicles (e.g. stationary activity centres, tricycles, e-cars and scooters).

With over 13,000 employees worldwide, Goodbaby International owns nine Research & Development centres globally, located in America, Europe and Asia and manages sales, marketing and distribution offices in 11 countries.

With this global presence, localised operations and strong capabilities in Brand building, we have a leadership position in the juvenile goods industry. Every day, millions of parents count on the quality, reliability and performance of our products.


Strategy

Goodbaby International is building a leading ‘global eco-system’ in the juvenile industry. We have been consolidating our businesses in North & South America, Europe and Asia to grow beyond our core capabilities. Already well known for our reliable large scale and one-stop manufacturing capabilities and our superior Research and Development capacity, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.

At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.


What we do

Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb 好孩子’, ‘Evenflo’, ‘ExerSaucer’, ‘RollPlay’, ‘CBX’, ‘Urbini’, ‘Geoby’ and ‘Happy Dino’. All of these Brands have localised operations and a strong global presence, which we continue to expand further.

Strategic Brands

Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb 好孩子’, ‘Evenflo’, ‘ExerSaucer’ and ‘RollPlay’.

cybex-online.com

‘CYBEX’ is one of the most desirable authentic lifestyle and safety Brands for parents founded in Germany in 2004. In recent years, it has been one of the fastest growing Brands in the global juvenile industry.

gb-online.com

‘gb global’ stands for products that combine forward-thinking design, outstanding safety and functionality.

evenflo.com

‘Evenflo’ is a household name in the USA with nearly 100 years of history. Their products can be found in millions of homes across North America.

www.evenflo.com/exersaucer/

‘ExerSaucer’ is a safe and stimulating toy that supports children during their key learning and development phase through play.

rollplay.net

‘RollPlay’ produces some of the most realistic electronic toy vehicles for children.

Tactical Brands

‘CBX’, ‘Urbini’, ‘Geoby’ and ‘Happy Dino’ are Goodbaby International’s tactical brands with focus on specific regions and/or distribution channels.

mycbx.com

‘CBX’ by ‘CYBEX’ provides award winning safety essentials and strollers without the price tag.

urbinibaby.com

‘Urbini’ is a rapidly growing Brand in North America exclusively available at Walmart.

Happy Dino happydino.com

‘‘Happy Dino小龙哈彼’ is a well-known juvenile Brand in China. Its products are great value for money.