Goodbaby International

Goodbaby International is one of the world’s leading global durable juvenile products companies, headquartered in China. We adopt a vertically integrated business model. The Group’s core capabilities lie in Research & Development, design and quality manufacturing, branding, marketing and sales of juvenile products, such as strollers, children’s car safety seats, juvenile household products (e.g. cribs, safety gates, high chairs and infant seats), as well as juvenile toy vehicles (e.g. stationary activity centres, tricycles, e-cars and scooters).

With over 13,000 employees worldwide, Goodbaby International owns nine Research & Development centres globally, located in America, Europe and Asia and manages sales, marketing and distribution offices in 11 countries.

With this global presence, localised operations and strong capabilities in Brand building, we have a leadership position in the juvenile goods industry. Every day, millions of parents count on the quality, reliability and performance of our products.


Strategy

Goodbaby International is building a leading ‘global eco-system’ in the juvenile industry. We have been consolidating our businesses in North & South America, Europe and Asia to grow beyond our core capabilities. Already well known for our reliable large scale and one-stop manufacturing capabilities and our superior Research and Development capacity, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.

At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.


What we do

Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb 好孩子’, ‘Evenflo’, ‘ExerSaucer’, ‘RollPlay’, ‘CBX’, ‘Urbini’, ‘Geoby’ and ‘Happy Dino’. All of these Brands have localised operations and a strong global presence, which we continue to expand further.