Goodbaby International

Goodbaby International Holdings Ltd. is a world leading parenting products company. The Group serves millions of families through design, research and development, manufacture, marketing and sales of children’s car safety seats, strollers, apparels and home textile products, feeding, nursing and personal care products, cribs, bicycles and tricycles and other children products. Goodbaby International serves families around the world with Germany, US and China as its mother markets.

With over 12,000+ employees worldwide, Goodbaby International owns eight Research & Development centres globally, located in America, Europe and Asia and manages sales, marketing and distribution offices in 11 countries.

With this global presence, localised operations and structured brands system, outstanding R&D capability and excellent manufacture, we have a leadership position in our industry globally. Every day, millions of parents count on the quality, reliability and performance of our products.

Strategy

Goodbaby International is building a world leading ‘global eco-system’ providing parenting products and services to families around the world. We have been consolidating our businesses in North & South America, Europe and Asia to grow beyond our core capabilities. Already well known for our innovation, reliable quality, one-stop manufacturing capabilities, superior research and development capacity and operation of omni sales channel, we are updating and upgrading our knowledge and facilities for the global race towards market leadership.

At Goodbaby International, we empower every single colleague to thrive in an environment of entrepreneurial spirit, innovation, passion, respect and trust. We endeavour to nurture each individual and watch them grow with ambition both as individuals and as part of our team. With these foundations, we can face the future with a positive outlook and guarantee substantial growth.

What we do

Goodbaby International’s Brand portfolio contains international top industry names such as ‘CYBEX’, ‘gb 好孩子’, ‘Evenflo’, ‘ExerSaucer’, ‘RollPlay’, ‘CBX’, ‘Urbini’, and ‘HD’. All of these Brands have localised operations and a strong global presence, which we continue to expand further.