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Latest Innovation

Below is a list of pioneering products that exemplify our commitment to advanced and user-friendly design, smartly developed and using the latest in technology and initiative.

Evenflo SensorSafe™ Technology. This is the latest innovation in car seat safety! The Evenflo SensorSafe™ Technology was developed to aid in the prevention of vehicular heatstroke. According to, a nonprofit child safety organization, the average number of U.S. child vehicular heat stroke deaths is 37 per year. Evenflo is the only car seat manufacturer to implement this technology. Upon arrival at the destination, the Evenflo SensorSafe™ Technology will alert the driver a baby is present in the vehicle. In addition, the receiver will notify the driver if the chest clip becomes unbuckled during transit. This technology is available on the Evenflo ADVANCED SensorSafe™ Embrace DLX Infant Car Seat and the Evenflo Epic™ Travel System.


POCKIT. The exceptional gb Pockit is unique to the juvenile industry and is one of gb’s champion products. It is the 2014 Guinness World Record’s smallest folding stroller, and has received a number of awards for design innovation. In 2016, the Pockit received the prestigious iF Gold Award, popularly known as the “Design Oscar”. With a usabilty based on a lifestyle-led consumer experience, the groundbreaking design allows for two fold options: the everyday quick fold and the record breaking ultra-compact fold (30 x 18 x 35cm). What’s more it is remarkably light weight and easy to carry (only 4.3 kg). The gb Pockit can serve as an ideal, practical second buggy for parents who are often on the move and love to travel. Thanks to the record breaking compact fold, it is even suitable as hand luggage on an airplane! The goal was to make every day life for parents easy and stress free, and we found a Pockit way to do it!

POCKIT stroller

CYBEX PRIAM. The PRIAM is an homage to the designers Charles and Ray Eames design. It is a stroller that looks exquisitely modern, yet handles and feels comfortably familiar. Unique among strollers, the PRIAM takes its influence from the sleek efficiency of the modern world that inspires and surrounds us every day. The design comes from the world of interiors, with specific stylistic allusion to Eames’ classic furniture. This influence is clearly visible in the iconic frame construction as well as the smartly crafted wheels. In keeping with the style and aesthetic of the CYBEX Brand, the PRIAM appeals to the tastes of stylish adults embarking on parenthood more than ever before. The PRIAM blends perfectly into the background design of the modern home and speaks in the vernacular of interior design.

Cybex Cloud Q

CYBEX CLOUD Q. The Cloud Q is the latest product in a long list of award-winning infant car seats from CYBEX. The seat is the result of our ongoing research, developed together with German physicians, midwives and safety experts. The Cloud Q sees improvements upon the already reliable and unique features of the CYBEX Platinum range. Particularly the possibility of a near-flat lying position outside of the car. This means that the child can lie comfortably and in an ergonomically correct position. The angle can be adjusted easily with one hand without having to take the child out of the carrier, and the handle remains in the carrying position for easier mobility. Additional features such as the 11-position height-adjustable headrest, which can be extended to suit the age and size of the child, guarantee an innovative and reliable option for parents on the move. In 2014, the Cloud Q received the JPMA innovation ‘Best in Show’ award at the ABC Kids Show, USA.


RollPlay Electric Children Ride-On sports car BMW i8. RollPlay specialise in producing high-quality, ride-on vehicles with the most realistic car designs. 
The BMW i8 is our newest addition, ready to revolutionise the battery Ride-On class. No longer a vision, but ‘charged intelligence’. This battery Ride-On sports car includes all of the top features like MP3 connector with speakers, horn and engine sounds, battery life indicator, cup holders, working headlights, folding mirrors, chrome features and more. The vehicle runs at maximum 2.5 mph forward/reverse speeds and is equipped with rubber traction strips to increase grip (on rough and slippery surfaces like grass and gravel) and help eliminate parents’ biggest safety concerns. With key innovative features such as two opening butterfly doors, the BMW i8 model is the most luxurious ride-on yet! RollPlay products offer quality, adventure, and empowered fun at a great value.

6V BMW i8
Evenflo Advanced Transitions™

Evenflo Advanced Transitions™. The Advanced Transitions™ by Evenflo features Comfort Tech™ innovation, with 3 unique layers of comfort to reduce pressure point build up comfortable and safer, more peaceful ride. Advanced Transitions™ is designed, engineered, tested, moulded and assembled in the USA with US and global components. A truly innovative combination child car seat, you can easily transition between a forward facing harness and high back booster. The true innovation of this seat is the state of the art ‘e3 Side Impact™ Protection’, which significantly reduces side impact crash forces. In addition, it has a SureSafe™ Installation, the Quick Connector® LATCH & LATCH Guides for easy installation.

Evenflo Advanced Transitions™

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