Kurt Jovais
aged 53, was appointed CEO of the Group’s strategic brand Evenflo on 27 January 2026.
Mr. Jovais brings deep commercial experience within the branded consumer durables space. Mr. Jovais most recently led Global Product Management for Midea Group’s international business, the world’s largest manufacturer of appliances and air conditioners. Previously, Mr. Jovais served as President of Midea America, guiding the business through a period of rapid growth, expanding product lines and customers, driving consumer-centricity, and scaling operations.
Prior to Midea, Mr. Jovais led Product Marketing for Samsung Appliances in the US market, firmly establishing Samsung as a market leader and repositioning the brand as a product innovator. Mr. Jovais previously led brand marketing for Samsung Australia and worked as a strategist for Samsung Group in Korea. Mr. Jovais started his career as a management consultant for PwC.
Mr. Jovais holds an MBA in from Columbia Business School and a BA from Northwestern University.
Management
Goodbaby International Holdings Limited
Executive Directors
SONG Zhenghuan
Executive Director and Group Chairman
LIU Tongyou
Executive Director and Group CEO
Martin POS
Executive Director and Executive Chairman of CYBEX
Non-Executive Directors and Independent Non-Executives Directors
FU Jingqiu
Non-Executive Director
Ho Kwok Yin, Eric
Non-executive Director
CHIANG Yun
Lead Independent Non-executive Director
Wong Shun Tak
Independent Non-executive Director
JIN Peng
Independent Non-Executive Director