Kurt Jovais

Kurt Jovais

aged 53, was appointed CEO of the Group’s strategic brand Evenflo on 27 January 2026.

Mr. Jovais brings deep commercial experience within the branded consumer durables space. Mr. Jovais most recently led Global Product Management for Midea Group’s international business, the world’s largest manufacturer of appliances and air conditioners. Previously, Mr. Jovais served as President of Midea America, guiding the business through a period of rapid growth, expanding product lines and customers, driving consumer-centricity, and scaling operations.

Prior to Midea, Mr. Jovais led Product Marketing for Samsung Appliances in the US market, firmly establishing Samsung as a market leader and repositioning the brand as a product innovator. Mr. Jovais previously led brand marketing for Samsung Australia and worked as a strategist for Samsung Group in Korea. Mr. Jovais started his career as a management consultant for PwC.

Mr. Jovais holds an MBA in from Columbia Business School and a BA from Northwestern University.

Management

Goodbaby International Holdings Limited

Executive Directors

SONG Zhenghuan - Executive Director and Group Chairman

SONG Zhenghuan

Executive Director and Group Chairman

LIU Tongyou - Executive Director and Group CEO

LIU Tongyou

Executive Director and Group CEO

Martin POS - Executive Director and Executive Chairman of CYBEX

Martin POS

Executive Director and Executive Chairman of CYBEX

Non-Executive Directors and Independent Non-Executives Directors

FU Jingqiu - Non-Executive Director

FU Jingqiu

Non-Executive Director

Ho Kwok Yin, Eric - Non-executive Director

Ho Kwok Yin, Eric

Non-executive Director

CHIANG Yun - Lead Independent Non-executive Director

CHIANG Yun

Lead Independent Non-executive Director

Wong Shun Tak - Independent Non-executive Director

Wong Shun Tak

Independent Non-executive Director

JIN Peng - Independent Non-Executive Director

JIN Peng

Independent Non-Executive Director

Senior Management

Johannes SCHLAMMINGER - CEO CYBEX

Johannes SCHLAMMINGER

CEO CYBEX

Kurt Jovais - CEO Evenflo

Kurt Jovais

CEO Evenflo

Sharon NAN KOBLER - CEO gb

Sharon NAN KOBLER

CEO gb