Kurt Jovais
aged 53, was appointed as CEO of the Group’s strategic brand Evenflo in January 2026.
Prior to joining the Group, Mr. Jovais worked with Midea Group, the world’s largest manufacturer of appliances and air conditioners. Mr. Jovais led
Global Product Management for Midea Group’s international business and served as President of Midea America.
Prior to Midea, Mr. Jovais was Vice President of Samsung Appliances in the US market, firmly establishing Samsung as a market leader and
repositioning the brand as a product innovator. Mr. Jovais previously led brand marketing for Samsung Australia and worked as a strategist for Samsung Group in Korea. Mr. Jovais started his career as a management consultant for PwC.
Mr. Jovais holds an MBA in from Columbia Business School and a BA from Northwestern University.
Management
Goodbaby International Holdings Limited
Executive Directors
SONG Zhenghuan
Executive Director and Group Chairman
LIU Tongyou
Executive Director and Group CEO
Martin POS
Executive Director and Executive Chairman of CYBEX
XIA Xinyue
Executive Director and Group COO
Non-Executive Directors and Independent Non-Executives Directors
FU Jingqiu
Non-Executive Director
HO Kwok Yin, Eric
Non-Executive Director
CHIANG Yun
Lead Independent Non-Executive Director
WONG Shun Tak
Independent Non-Executive Director
JIN Peng
Independent Non-Executive Director